Voice, video, data, and wireless service convergence is here and growing and, as a result, service quality matters now more than ever. By improving the efficiency of the delivery of these next-generation, IP-based services, convergence continues to enhance the way the world communicates, interacts, conducts business, and entertains. Addressing the need for consistent, end-to-end quality of service (QoS), EXFO Service Assurance (formerly Brix Networks) delivers open and extensible service assurance solutions for any IP service, over any network, to any endpoint.
Challenges for Providers
Having invested heavily in advanced infrastructures and new technologies, carriers, cable MSOs, managed service providers, and mobile operators are now offering flexible, "triple-play" services and introducing new, integrated mobile services. Together with the emergence of new service frameworks, such as IP Multimedia Subsystem (IMS), these bundled offerings are driving fierce competition between all service providers as they strive to meet the demands of quality-savvy consumers and demanding business clients.
The addition of new, interactive applications (VoIP, IPTV, click-to-talk, interactive gaming, etc.) creates significant QoS risks based on increased infrastructure complexity and network demands. If a provider cannot consistently deliver quality services, it will lose customers to another provider who promises — and delivers — service quality.
By using EXFO Service Assurance's solutions, providers can:
- Deliver consistent, high-quality services
- Assure the bundle
- Build customer loyalty
- Increase subscribers
- Add new services faster
- Reduce operational expenses and subscriber churn
- Gain visibility into migration from legacy to IP infrastructures
- Meet service level agreements (SLAs)
Challenges for Enterprises
Today, the IT departments at many large enterprises act as in-house service providers to the organizations and employees they support, who all rely heavily on the delivery of vital business applications. With IP network services now mission critical, any failure to deliver consistent, application response time and network performance will result in poor customer perception, lost revenue opportunities, and IT staff turnover.
- Fulfill primary business communications objectives
- Assure high-quality application delivery
- Deploy new applications effectively
- Maximize network performance
- Streamline operations
- Reduce downtime
- Lower network costs
- Measure and verify departmental and business-to-business SLAs